When people ask what I do,
I say whatever it takes.
Describing oneself can be quite the adventure, and I'm excited to share my journey as a graphic designer—a path that fuels my passion and sets my creativity ablaze. I I count myself fortunate to be head over heels in love with what I do—it never feels like work. Like a skilled magician, I wield the power of design to turn abstract ideas into mesmerizing visuals that not only captivate but also infuse brands with vitality.
I've honed my skills in art direction, leading marketing campaigns from concept to completion, and managing teams to deliver outstanding results. Guiding creative vision and collaborating with cross-functional teams, I've orchestrated successful campaigns that leave lasting impressions.
I pour my heart and soul into every project, ensuring clients can trust me to elevate their brand with utmost care and boundless creativity. Trustworthiness and confidence are the pillars of my approach.
While creativity flows naturally, my professional voyage has sculpted me into the designer I am today. I've weathered storms, tackled unimaginable projects, and triumphed in shaping brand identities and crafting award-winning books. From orchestrating the visual symphony of gala events to designing captivating stages, I've become a connoisseur of celebration. I effortlessly navigate the bilingual landscape, seamlessly intertwining Spanish and English into my designs.
Each project fills me with immense pride and a sense of accomplishment. How do I juggle it all? It's my unwavering "yes, I can" attitude that thrusts me into challenging predicaments. But fear not, my unyielding passion for creation propels me forward, arming me with the tools to breathe life into brands and leave clients absolutely delighted.
Creative Journey
Exploring the Intersection of Design, Innovation, and Impact
Graphic Designer- Elevate k-12
Nov 2021- Dec 2022
Elevate K-12 is passionate about creating high-quality teaching and learning opportunities for teachers and students. They are on a mission to make zip code free teaching available to all students, irrespective of where they live. I was entrusted to managed the company's brand across the company’s outlets and developed creative strategies effective for the brand’s identity. I can proudly point to a range of accomplishments and tasks, such as:
Developing and maintaining brand guidelines to ensure consistency in visual identity and brand voice across all communication channels.
In sure the success of digital art, photography, video and social media. Quality control included press look, final review and setting up files for print
Overlook the design teams
Create graphics to be use a-crossed all outlets in both print and digital communication projects.
Examples include direct mail, ads, brochures, event collateral, display graphics, websites, promotional material (swag), videos, televisionElevate
K-12 brand is being communicated effectively with the growing vision.Create a strong brand concept and presences at events.
Create event collateral, display graphics for booth sections and more.
Conducting market research and analysis to identify trends, consumer preferences to inform brand strategy
Managing budgets and resources efficiently to maximize the impact of branding initiatives
Overseeing the creation and implementation of visual assets, such as logos, packaging, advertisements, and marketing collateral, aligning them with the brand's vision and objectives.
Collaborating with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and alignment with business goals.
At Eastern Accents, a renowned American luxury home textiles brand based in Chicago, I contribute to a collaborative creative team comprised of photographers, videographers, web developers, content writers, and other talented professionals. Throughout my journey, I have achieved remarkable milestones and taken on diverse responsibilities, which include:
Developed and executed impactful marketing campaigns to enhance brand visibility and presence.
Featured designs in prestigious publications like Aspire, Vanity Fair, and Architectural Digest.
Created visually captivating webpage designs for an immersive user experience.
Maintained brand consistency across Eastern Accents and private label projects.
Designed price frames and showroom displays to enhance customer engagement.
Produced catalogs, magazines, and internal forms that effectively communicated the brand's product range.
Developed engaging e-blast campaigns and social media content for increased customer engagement.
Created monthly campaigns for new collections across multiple marketing channels.
Designed wayfinding signage and decorative elements for showrooms in Las Vegas, NV, and High Point, NC.
Produced web-safe images for optimal visual impact on the brand's homepage.
Managed and directed a team of graphic designers.
Oversaw photoshoots to capture visually stunning imagery aligned with the brand's vision.
Senior Graphic Designer- Family Bridges
Nov 2018- Dec 2020
Family Bridges strengthens bridges between people: husbands and wives, children and parents, and families with their community. We empower people, equip leaders and encourage hope. Here I work on a collaborative creative team under the Creative Director. My accomplishments and tasks include:
Turning all of Family Bridges’ Content into a digital format to be used on their online learning platforms
Creating Brand Identity for EverydayOwl
Custom logo, business cards, letterhead, and promotional products
Custom social media templates ( Instagram, Facebook, Twitch accounts)
Designs and images to support the website
Rebrand Family Bridges Identity
Family Bridges Gala Event
Custom invitation and brand
Social media images ( Instagram, Facebook accounts)
Create and manage the design theme of the actually event
Event planning on top of designing the aesthetic of the Gala.
Family Bridges strengthens bridges between people: husbands and wives, children and parents, and families with their community. We empower people, equip leaders and encourage hope. Here I work on a collaborative creative team under the Creative Director. My accomplishments and tasks include:
May 2018 Los Secretos de Santa Mónica
Custom promotional branding, online images and invitations for play
Stage design
Created Brand ID for Dating IRL
Custom logo and branding , online images ( website, social media)
Aug 2017 Awarded “ Print & Packaging Design” on my first book design The Struggle is Real: Modern Parenting book. The bronze award was for its beautiful design from the 47 Creativity International Awards
May 2017 Designed branding material for Family Bridges theater play Secretos de Santa Monica (flyers, promotional, social media templates)
Jan 2017 Created Brand ID for The Struggle is Real
Custom logo & branding , online images ( website, social media, podcast)
Book design both in English and Spanish
Apr 2016 Deigned corporate branding material for Family Bridges (Stationery, flyers, promotional, social media templates)
Dynamic Blend:
Fueling Projects with Passion, Core Skills, and a Growth Mindset
I bleed CYMK, breathe Helvetica, enjoy white space, and my soul darkens every time someone stretches a font.
I am not just passion and hard work. I also have good core skills that I bring to all my projects. That is not to say I stop here. I am always looking to develop and learn new skills.
Technical Skills
Adobe Creative Suite
Branding / Identity Design
Infographics
Corporate design
Book/ Layout Design
Project management & communication
Personal Skills
Painting
Sketching
Doodling
Photography
