Unveiling e' Medici Fine Linens

Promo Video Campaign

My Role

Objective: To showcase the exquisite e' Medici fine linens collection at Eastern Accents through a captivating and innovative promo video. The goal is to highlight the collection's revamped features, which took over a year to refine while preserving its exceptional quality.

Creative Approach: I sought to bring a fresh and cool perspective to the promo video, ensuring it would stand out and resonate with our audience. After pitching the idea to the Creative Director, they enthusiastically approved the concept, despite initial challenges in convincing them that the original idea lacked coherence.

Execution: As the project lead, I took charge of coordinating a diverse team, including location scouts, product stylists, videographers, designers, and assistants. Together, we meticulously executed the project, ensuring a seamless production from start to finish.

Impact: The resulting promo video showcases the e' Medici fine linens collection in all its splendor, captivating viewers and leaving a lasting impression. The coordinated efforts and attention to detail brought the project to life, exceeding expectations and demonstrating the power of collaboration.

Goals of the project:

• Pitching and gaining approval for the fresh and innovative concept

• Overcoming challenges to ensure a seamless and successful production

• Delivering a captivating promo video that effectively showcases the re-amped e' Medici fine linens collection

Responsibilities:

• Coordinating and managing the team involved in the project, including location scouts, product stylists, videographers, designers, and assistants

• Define the objective and target audience for the promo video.

• Develop a concept and script that effectively communicates the key message.

• Create a shot list and storyboard to plan the visual sequence.

• Gather necessary equipment, such as cameras, lighting, and audio recording devices.

• Set up the shooting location and arrange props or backgrounds as needed.

• Direct and coordinate the team during the filming process.

• Conduct additional shoots or retakes if necessary to achieve desired results.

• Enhance the video with appropriate music, sound effects, and voiceovers.

• Provide relevant graphics, text overlays, and branding elements.

• Implement feedback and make revisions if needed.

• Provide oversight and guidance to the videographer to ensure the visual quality and aesthetics of the video are maintained.

Studio 773

Collection Marketing Campaign

My Role

“Studio 773 ventures outdoors!" This marked the official launch of the outdoor pillow collection, which was the first of its kind for the brand, produced by Eastern Accents. As a new member of the company, I was eager to dive right into this project and embrace the opportunity to do something unique. The excitement around the collection in our initial meeting inspired me to think outside the box and create a buzz around the launch that would match our enthusiasm. With the goal of building anticipation and exclusivity, I developed a set of printed mailers and e-blasts as a teaser campaign leading up to the launch. The campaign was a success, and sales for the brand broke records.

Objective: Introduce and generate excitement for the outdoor pillow collection, the first of its kind for Studio 773, produced by Eastern Accents. The goal is to create a buzz, build anticipation, and break sales records by showcasing the collection in a fresh and unique way.

Creative Approach:

• Printed Mailers and E-blasts:

  • Develop a set of visually captivating printed mailers and e-blasts as a teaser campaign to create anticipation and exclusivity leading up to the launch.

• Revamp Studio 773 Brand:

  • Implement a fresh and innovative approach in the design and presentation of the outdoor pillow collection to reflect the brand's new direction and engage customers.

Execution:

• Layout Design:

  • Create visually appealing layouts for a trifold mailer and a catalog magazine, ensuring the designs effectively showcase the outdoor pillow collection and entice customers to explore further.

• Image Selection and Oversight:

  • Curate and select compelling images that best represent the campaign's theme and fit seamlessly into the layout designs, capturing the essence of the collection and Studio 773's vision.

• Promotional Material:

  • Design additional promotional materials, including social media images and e-blast visuals, to maintain consistency across various marketing channels and amplify the campaign's impact.

• Website Design:

  • Provide visually appealing designs and graphics for the Studio 773 website, creating a cohesive online experience that aligns with the campaign and encourages customer engagement.

Impact:

• Generate excitement and anticipation among customers for the new outdoor pillow collection.

• Break sales records for the brand and increase customer engagement.

• Reinforce Studio 773's brand image as innovative and trend-setting within the home decor industry.

Goals of the project:

• Introduce a new collection

• Create printed material that would be sent out through mail

• Revamp Studio 773 in a fresh way

• Get costumer excite for the collection

Responsibilities:

• Conceptualize and create layouts for the trifold mailer and catalog magazine.

• Select and oversee the use of images that effectively represent the campaign and fit the layout designs.

• Design additional promotional materials, including e-blast visuals and social media images.

• Provide visually appealing designs and graphics for the Studio 773 website.Provide designs for website